Just for you
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Create Your Family ProfileWho Are Max and Alice?
We worked really hard on our name, and we really hope you like it. People often ask who Max and Alice are, so thought we’d explain it here. First off, they’re not the names of our kids, even though that would be super-cool, but we didn’t think ahead to store branding when we had them, and also we had two daughters, which throws off the brand’s gender balance.
What Our Families Say
★★★★★
Made to last. Built for Real Life.
- We guarantee all our uniforms for a year of wear - if anything doesn't last, bring it back and we'll give you a new one
- Soft & breathable fabrics – No itchy seams or stiff collars.
- Durable stitching – Stays strong through the school year.
- Easy to wash & care for – Machine-washable and fade-resistant.
- Ethically made – Mindful materials, thoughtful production.
Store Hours
Off-Season · November – MayNeed to visit outside regular hours?
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